Digital design consultancy
Full design service, from research to UI
Extensive work with the third and public sectors, with specialised expertise in digital health. Other experience includes ESG, big data, finance, start-ups, and large corporations.
Hello!
I have been a digital designer for almost 15 years, and have been lucky enough to work with incredible organisations and people.
My career began at digital agency, Zone (now owned by Cognizant) where I was part of the “pro-social” team working predominantly with charities such as RSPB, Nike Foundation, Prostate Cancer UK and Macmillan Cancer Support. I also designed for corporates such as Tesco, Coca Cola, Dr. Pepper.
Interested in the entire design life cycle, at Zone I was able to spend equal amounts of time developing skills from user research to visual design. After Zone, I moved in-house to Blood Cancer UK, where my experience working with health charities - and specifically cancer charities - was put to good use.
I then moved to health-focused start-up, Mindwave Ventures Ltd, where I became both their creative director and client services lead. The dual role felt natural, as my teams (design and client services) were each focused on user experience, either of a digital product or that of our clients’ experience working with us.
In my six years at Mindwave, I became an expert in digital health, working with the NHS, health charities (such as MSI Reproductive Choices and Brook), digital health start-ups (such as Thalamos), and clinical academics from universities across the UK. As well as leading two teams and designing digital health services, I lectured for a digital health masters course, was published in the Guardian’s Digital Health special, and advised on strategy and product design for dozens of organisations.
Upon leaving Mindwave, clients I had worked with there reached out to me, keen to continue our working relationship, and thus, my freelance career began. I launched my limited company and have since worked with start-ups and large corporations across various industries.
My time in digital health working closely with patients and clinicians has entrenched in me the need to always advocate for the end-user and I continue to bring this into my work today, regardless of the size and shape of the project.