UX & UI design

Design & product strategy • creative workshops • digital product design • design systems • user research & testing • consultancy • mentoring & leadership

Get in touch
picture of Sarah Welton, smiling and looking to the left. A hot pink and royal blue border.
miro logo
figma logo
mural logo
adobe indesign logo
adobe xd logo
adobe illustrator logo
adobe photoshop logo
sketch logo

Examples of my work

  • A screenshot of the calendar part of MSI's online booking platform. There is a hot pink banner across the image saying Under NDA.

    MSI Choices

    Discovery • IA• business analysis • UX • UI • product management

    View case study - password required
  • A screenshot of the data dashboard design showing a delivery stats page. There is a hot pink banner across the image saying Under NDA.

    Data dashboard

    IA • business analysis • UX • UI • content design

    View case study - password protected
  • A screenshot of the HACE online platform showing Child Labour Index score and part of a graph. There is a hot pink banner across the image saying Under NDA.

    HACE

    Concept visualisation • product strategy • prototyping • marketing • publication design

    View case study
  • A screenshot of a Miro board showing boxes and diagrams. The content is illustrative and so is too small to read. There is a hot pink banner with the words Under NDA.

    British Airways

    Discovery • user research & analysis • business analysis

    View case study - password protected
  • A screenshot of an NHS online patient portal showing a page on tracking health and wellbeing.

    NHS

    Discovery • user research & analysis • product strategy • IA • business analysis • UX • UI • product management • multi-brand design systems • user testing • content design & management • third party integration management

    View case study
  • A screenshot of the Thalamos online platform with digital versions of the mental health act.

    Thalamos

    Concept • product strategy • business analysis • experience mapping • prototyping • UX • UI • consultancy

    View case study

Reviews & recommendations

  • "One of the most creative, pragmatic and passionate designers"

    “Having had the pleasure of working alongside Sarah for the last three months, I can confidently say she is one of the most creative, pragmatic and passionate designers I have worked with.

    Sarah’s drive, determination and tenacity enables her to overcome any challenge with a positive frame of mind. The sheer quantity and quality of the work she has delivered over the last couple of months is nothing short of staggering!

    I wish you all the very best in your future endeavours; any team would be extremely fortunate to have you.”

    Pete Wittering

    Technical Product Delivery Consultant

  • "Always able to cut through to the core of the challenge"

    “I worked closely with Sarah on a number of development projects as part of Brook's Digital Front Door programme. Digital Front Door is a substantial transformation project, with a varied range of users and which has considerable complexity. Sarah did a fantastic job in the initial stages of the project, helping to clarify our key challenges/opportunities, and working with our internal and external users to really understand their needs and to clarify our core priorities.

    Sarah's excellent problem solving skills have subsequently been of great value to the successful development of the project - she is always able to cut through to the core of the challenge! Additionally her design skills and expertise in good UX have really helped us to design tools that look fantastic and work for the needs of our users. Thank you, Sarah!”

    Matt Rigby

    Head of Digital - Brook

  • "So well facilitated, and it seemed to elicit some great insights"

    “That was awesome! So well facilitated and it seemed to elicit some great insights. I got the feeling all the participants were really relaxed and happy to share. I loved how warm and friendly and approachable you set it up to be - thank you so much.”

    Laura Hamzic

    Director of Digital - Brook

  • "It was clear the students were getting a lot out of it."

    “Thank you so much – today's session was excellent and achieved exactly what I had hoped for. The general level of engagement was really high and it was clear the students were getting a lot out of it. The exercise was also extremely professionally handled and highly generative giving the students a real sense of developer tools and techniques.

    It has been a great pleasure working with you on this and I certainly hope it’s not the last time that happens.”

    Simon Bradstreet PhD

    Programme Lead MSc Digital Health Interventions - Glasgow Mental Health Research Facility

Digital illustration

Commissionable digital drawings

A digital illustration of four cats - two black, one ragdoll and one siamese - and a rabbit.
A digital illustration of two adult penguins and a baby penguin looking up at the sky in front of a gold moon
A digital illustration of 9 elephants in a 3 by 3 grid. They are all different colours and surrounded by flowers and plants
A digital illustration of a black cat in various scenes, such as in a cardboard box, lying down, on top of a suitcase, behind a cup of coffee and a croissant, and standing up to reach a pot plant.
A digital illustration of a christmas tree with a gold star on top, a red pot, and red and gold baubles. The image is framed with little green leaves. The tree is on top of a snowy hill.
A digital illustration of small, cartoon penguins in various scenes, such as eating sushi, holding a balloon, skiing, painting, and driving an ambulance.
A digital illustration of the letter E, made up of little animals such as elephants, giraffes, rhinos, monkeys, hippos, zebras, parrots and dragonflies. They are surrounded by little flowers. The illustrations are happy and child-like.
A digital illustration of foxes in various scenes such as with a butterfly on his nose, scratching his ear, curled up and asleep, sniffing a rose and sitting with other fox cubs.
A digital birthday card saying "Happy Birthday". It looks like the words are cut out of a white square, with a blue and green swirly pattern behind it. The effect is 3D.
A digital illustration of Santa's sleigh being pulled by reindeer through the sky. They are silhouetted against a gold moon.
A digital illustration of a black cat in a santa hat. The text says "Have a very meowy christmas".
Enquire